Full Scale Production, Custom Art Installations, Design, Food & Beverage Management, Event Staffing
WHO BLURB HERE
Corona Yacht Club, Coachella, CA
7,500 sq ft footprint
5 brand activations, one main performance stage, projection mapping and carnival style games
Brand & Product Launch
The challenge for this event was to take a brand that is so aligned with internet culture and the influencers who rule that space and give them an experience meant completely for IRL consumption. In taking on this project we knew it had to be both instagramable but also so engaging that no would want to be on their phones. It needed to be the best of what coachella does - create an adult playground in the desert and wrap it in an ultra luxe VIP experience for everyone in attendance. Sure we started with an exclusive list but once inside there was no VIP section creating separation and each element embodied fun and play. Ball pits became pillow filled photo booths, lawn seating was provided by an inflatable pizza, and claw games dished out Kappa merch.